Overview
Inventions, literary works, music & design are all intangible assets. The legal right to these ‘creations of the mind’ is Intellectual Property (IP).
The studio was keen to create an identity that would not interfere with any of the existing brands, settling on a helicoid system that can be easily adapted to “work with any colour system”. The studio consulted with the various brands throughout the process. (Source: designweek.co.uk)
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Requirements
Our solution
The communication between machines of different kinds sometimes cause troubles and inaccurate signal decoding results.
Advancements in technology – including machine-to-machine communications
between
smart sensors, referred to as ‘The Internet of Things’. For example,
appliances in
the home that can be monitored and controlled wirelessly by the
homeowner wherever
they are.
The potential market for servers and networking equipment development is still unstable and shrinks every year.
Market development – increasing market share in new markets such as
servers and
networking equipment. ARM’s technology is well placed to provide lower
power options
to transport, distribute, analyse and store data across the internet.
Demand for energy efficient technology – the market demands high performance products using low power technology.
This case study will demonstrate how ARM’s strategies contribute to the
achievement
of its business vision, aims and objectives using an integrated approach
focusing on
innovation, its people and its network of partners.
Results:
ARM has an innovative business model. ARM does not manufacture the products
in which its
technology is used.